WHAT ARE COOKIES?
A cookie is a small piece of data that a website asks your browser to store on your electronic device (computer, tablet, smartphone, etc.) once the website is visited for the first time. The cookies allow an indication of frequency of access of website pages and the recognition of the device used for that purpose, which helps BiG become aware about what type of information is of most interest to you and provide contents accordingly. The gathered information is generic and reflects information related to your preferences resulting from your navigation patterns.
The user may decide to be notified regarding the reception of cookies and/or block its storage in the system at any moment, through its internet browser. However, refusing the cookies policy may prevent you from accessing some of the website’s sections and fully experiencing the website’s features.
TYPES OF COOKIES
There are different types of cookies, with specific functions, which may be used by BiG:
Strictly necessary cookies – required for the optimization of the navigation experience and to enable access to certain website’s specific sections and features (access to the website’s secure sections, through a login).
Analytical cookies – analyze how users navigate through the website, allowing the customization of the main highlights according to the user’s interests. These cookies gather statistic information, customizing the available content according to each user. They are used to monitor performance, without ever collecting personal data.
Functional cookies – memorize the information regarding the specific choices made by the user, avoiding the need for reconfiguration and personalization each time the website is visited.
Remarketing cookies – this type of cookie allows the suppliers of BiG’s services, such as Google, to obtain information regarding the utilization of Capitalizer’s website so that, based on the collected data, advertisements may be presented regarding the brand, products and services, in third party websites which are of interest to Capitalizer’s website clients and visitors. The users may, if they so desire, exclude the use of Google’s cookies through a page developed specifically for that purpose by Google, and which you may access through this link.
Regarding their expiry period, cookies may be:
Permanent cookies – remain stored in the access devices and the browser, and are activated each time the user accesses the website.
Transient cookies – temporary cookies which remain active until the session is ended. These allow the identification of an individual session and are eliminated upon closing the browser.